Ideas that change things for the better.

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Ideas that change things for the better.

About

Services

Outcomes

Innovation Studio

Thinking

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What’s getting in the way of growth?

Fractional Thinking integrates senior expertise into your business on a flexible, project-by-project basis.

We combine commercial, marketing, digital, and business expertise to identify and deliver focused improvements that can make a big difference to performance and growth — without full-time overhead.

We combine commercial, marketing, digital and business expertise to identify what needs to change — and help make it happen without full-time overhead.

Start with the problem, not the job title.

Tell us about your challenge

Need more customers?

Attract, convert and retain the right customers.

Marketing not delivering?

Turn your marketing and digital activity into measurable business results.

Processes slowing you down?

Simplify, automate and make better use of your time, people and systems.

Not getting enough from AI or technology?

Identify practical opportunities and turn AI and tech into real value.

Trying to understand your customers?

Get clearer insight, better journeys and experiences that drive growth.

Taking a new product, service or idea to market?

Develop, test and launch with a focused go-to-market plan.

Tell us about your challenge

Different problems need different thinking.

Fractional Thinking brings together two approaches to creating meaningful change.

Fractional Thinking Consulting embeds senior expertise into your existing team and ways of working for specific projects, without the need to hire permanently or restructure your business.

Using a range of creative and innovation frameworks, we challenge assumptions, explore fresh perspectives and combine expertise across disciplines to understand the root causes of business challenges — rather than simply treating the symptoms.

This approach helps uncover overlooked opportunities for small, focused changes that can make a big difference. We then turn those insights into practical solutions that deliver meaningful results — whatever the size of your business.

Fractional Thinking Consulting embeds senior expertise into your existing team and ways of working for specific projects, without the need to hire permanently or restructure your business.

Fractional Thinking Innovation Studio explores and develops ideas inspired by everyday needs, wants and challenges. Combining creativity, research, technology and commercial thinking, we aim to turn promising ideas into products, services and experiences that improve outcomes for people.

Two approaches. One ambition. Ideas that change things for the better.

What can we help you solve?

Choose the area closest to what you’re trying to achieve.

Business Growth

Grow my business

Find opportunities to acquire, convert, retain and grow customers.

Growth strategy · Acquisition · Retention · Performance · Commercial optimisation

This is my challenge →

Business Growth

Grow my business

Find opportunities to acquire, convert, retain and grow customers.

Growth strategy · Acquisition · Retention · Performance · Commercial optimisation

This is my challenge →

Go-to-Market

Take something to market

Turn products, services and ideas into propositions customers understand, value and buy.

Product marketing · Positioning · Proposition development · Launch strategy · Market development

This is my challenge →

Go-to-Market

Take something to market

Turn products, services and ideas into propositions customers understand, value and buy.

Product marketing · Positioning · Proposition development · Launch strategy · Market development

This is my challenge →

Customer Insight and Experience illustration

Customer Insight & Experience

Understand my customers

Understand who your customers are, what they need, how they behave and where their experience can be improved.

Research · Segmentation · Customer behaviour · CX · Customer journeys · UX

This is my challenge →

Customer Insight & Experience

Understand my customers

Understand who your customers are, what they need, how they behave and where their experience can be improved.

Research · Segmentation · Customer behaviour · CX · Customer journeys · UX

This is my challenge →

Business Analysis

Understand and improve my business

Understand what’s happening, identify what’s getting in the way and turn problems into practical improvements.

Discovery · Requirements · Processes · Systems · Data · Operational change

This is my challenge →

Business Analysis

Understand and improve my business

Understand what’s happening, identify what’s getting in the way and turn problems into practical improvements.

Discovery · Requirements · Processes · Systems · Data · Operational change

This is my challenge →

Creative Innovation

Find a better way

Challenge assumptions and combine creativity, technology and commercial thinking to explore better solutions.

Innovation · AI · Ideation · Validation · Experimentation · Transformation

This is my challenge →

Creative Innovation

Find a better way

Challenge assumptions and combine creativity, technology and commercial thinking to explore better solutions.

Innovation · AI · Ideation · Validation · Experimentation · Transformation

This is my challenge →

Product Development

Develop a new idea

Explore ideas that could address commercial or societal challenges and turn promising opportunities into something that can be tested and developed.

Products · Services · Partnerships · Community initiatives · Commercial ventures · Social enterprises

This is my challenge →

Product Development

Develop a new idea

Explore ideas that could address commercial or societal challenges and turn promising opportunities into something that can be tested and developed.

Products · Services · Partnerships · Community initiatives · Commercial ventures · Social enterprises

This is my challenge →

Not sure where your challenge fits?

That’s okay. Start with the problem, not the service.

Tell us what’s happening →

Proven Outcomes

Experience that has delivered measurable change.

The experience behind Fractional Thinking has helped organisations grow audiences, increase customer value, navigate complex markets and develop smarter ways of working.

300%+

Growth in daily active users

Scaled daily active users by more than 300%, growing the user base from under 2,000 to an 8,000 peak within three months.

38%

Month-on-month customer spend growth

Delivered customer and marketing initiatives contributing to increased commercial performance.

22

European markets

Delivered complex digital programmes across multiple markets, languages and stakeholder groups.

AI-enabled

Smarter ways of working

Developed AI-enabled approaches to marketing analysis, attribution, content and operational workflows.

Strategy is only useful when it changes something.

Built on experience. Designed for what’s next.

Decades of change. Multiple markets. Constantly adapting.

Fractional Thinking draws on experience across startups, SMEs and global organisations — spanning products and services across B2B, B2C and D2C, and sectors including technology, SaaS, retail, FMCG, entertainment, professional services and the public sector.

That experience has evolved through digital, ecommerce, SaaS, AI, innovation and sustainability — because markets change, technology changes and customers change.

Good thinking adapts.

Stuart Wakeman

Founder, Fractional Thinking

1st Class Honours · International Business · Student of the Year

NFQ Level 9 · Creativity, Innovation & Leadership · UCD

Fractional Thinking Innovation Studio

Exploring ideas that could change things for the better.

Not every interesting problem starts with a client brief. The Fractional Thinking Innovation Studio explores commercial and societal challenges where creativity, research, technology and entrepreneurship could create something better.

Explore | Research | Test | Develop

Ideas can become products, services, partnerships, community initiatives, commercial ventures or social enterprises.

See inside the Innovation Studio →

Fractional Thinking Innovation Studio

Exploring ideas that could change things for the better.

Explore | Research | Test | Develop

Ideas can become products, services, partnerships, community initiatives, commercial ventures or social enterprises.

See inside the Innovation Studio →

Fractional Thinking Innovation Studio

Exploring ideas that could change things for the better.

Explore | Research | Test | Develop

Ideas can become products, services, partnerships, community initiatives, commercial ventures or social enterprises.

See inside the Innovation Studio →

Have a problem worth thinking about?

Let’s start with what’s happening.

You don’t need to know which service you need. Tell us a little about the challenge, opportunity or idea and we’ll start there.